Our capabilities

Australian sports organisations have a reputation for professionalism. They have a long history of running sporting teams as commercial successes, managing profitable events and competitions, supporting the health and wellbeing of athletes, and promoting fair play. Having learned from both their successes and their failures, they have a wealth of skills, experience and hard-won knowledge to share with peers around the globe. 

The Sydney Olympic Games in 2000 gave Australia an opportunity to showcase its strengths, not only in the logistics of event management, but in the recruitment and organisation of a highly effective volunteer workforce. Those strengths will be on display again when Australia and New Zealand co-host the FIFA Women’s World Cup in 2023.

Australia has a long and proud history of innovative sports broadcast technology. Australian broadcasters were the first to develop dashboard-mounted cameras in motor racing, the first to introduce the animated ‘world record line’ graphic to Olympic swimming coverage, and the first to pioneer a range of high-tech tools to capture the motion of the ball as it passed bat, pad and stumps in cricket. Recent years have seen a proliferation of collaborative partnerships between Australian and international businesses, with more to come.